The Royal Caribbean-owned line launched the Celebrity Rewards loyalty programme last year and is adding more benefits following feedback from agents about the scheme.

The enhancements, which will apply from December 15 to February 26, include a four-tier system of points to make it easier for agents to work out how many points they will earn from each booking.

All points will also now be awarded at the time of booking and the value of points that agents need to earn before they can exchange them for cash has been reduced from £50 to £20.

Celebrity’s UK and Ireland commercial sales director Sarah Harraghy said: “The Celebrity Rewards programme ensures that agents can see phenomenal earning potential with Celebrity Cruises, particularly when they sell high-value cruises.

“We are making it even better during the important wave period to make the process of associating the selling of our highest accommodation grades with the most rewards points even clearer.”

Agents can earn Celebrity Rewards to earn points for every cruise they sell.