The tickets specialist partnered with the airline to take a group of 30 agents to Palma for two days earlier this month.

TTG news reporter Tom Parry joined the group, which consisted of agents from Thomas Cook’s own retail network as well as independents.

They visited a number of the destination’s top tourist attractions including the Son Amar dinner show, Katmandu Park, a catamaran trip and a visit to the Pirates Adventure show.

Agents secured their spots on the fam by entering Attraction World’s #GetMeToMajorca campaign, launched on the back of a series of Spanish-themed roadshows throughout February and March.

Nicky Yates, business development manager, north, said Attraction World wanted to use the trip to showcase its wide product offering.

“Everyone who thinks of Attraction World automatically thinks of Florida, but there are some fantastic attractions closer to home as well.

“There’s so much great product in Majorca and Spain for agents to be making the most of.”

Carla Munafo, product manager, said Attraction World had reported a 25% year-on-year boost in bookings to Spain, with revenue up 40%.

“Majorca – and Palma especially – is sometimes thought of as just for partying and younger travellers, but as we’ve seen and been able to show agents, there’s so much more to do.”

Matt Morgan, retail sales manager at Thomas Cook Airlines, said the carrier had seen “significant” demand for Spain, with Majorca its most popular destination in terms of capacity.

Agents flew from Birmingham, Manchester and Glasgow airports, which Morgan said was important to showcase Thomas Cook Airlines’ range of regional departures to the trade.

The next joint fam trip will be to a long-haul destination. “Our next trip is all about going bigger and better,” Yates added.