The airport’s partnership with content provider Icflix will allow passengers to stream movies and tv shows by downloading the Icflix app for free and streaming content as a premium user.
 
No sign-in will be required from passengers, and the free streaming will be available for 24-hours.
 
Content on Icflix is currently available in three languages; English, French and Arabic.
 
Eugene Barry, executive vice president of Dubai airports’ commercial and communications group, said: “Dubai Airports is on a mission to engage more directly with our customers, and transform the airport experience for millions of travellers each month.
 
“Our continued investment in a superior Wi-Fi product (Wow-Fi) has ensured that our customers are connected with a free and fast service, and now we aim to enrich that platform with managed content.
 
“Travellers at DXB can now enjoy a wide range of streamed entertainment before and between flights, and this is a service which is completely free of charge to users. We are delighted with this new addition to our consumer strategy, and look forward to evaluating its impact.”