The ’super budget’ branded hotels firm has announced the signing of a new franchise agreement in Reading which will add a further 54 rooms to the easyHotel network.
The site on Caversham Road is an existing hotel that will be converted during 2017.
Following the opening of the 107-room easyHotel Brussels on October 24, its first property on Belgium, the agreement brings easyHotels’ total committed development projects to 1,658 rooms under development, 576 of which are owned and 1,082 are being developed by franchise partners.
Guy Parsons, chief executive officer, said: "We are delighted to announce the extension of our franchise network in the UK as we continue to implement our expansion strategy.
“This franchise agreement will enable us to further increase our presence in the south-east and raise brand awareness without direct capital investment."
