Newly appointed, Yehia Rashed, unveiled the proposal last week, with hopes to reinvigorate Egyptian tourism following a turbulent end to last year.

The scheme, which focuses on six main areas of improvement, includes the upgrading of tourist facilities, an increase in sustainable accommodation and transport and an emphasis on working with Egypt’s international tourism partners.

Also detailed in the targets is a drive to work more closely with the country’s national carrier, EgyptAir to develop new destinations.

The popular destination has suffered a significant fall in tourist numbers following the downing of a Russian aircraft last October – which caused flights between the resort of Sharm el Sheikh and the UK to be banned.

Upon announcing the initiative Minister Rashed said: "My one and only goal is to bring huge numbers of tourists back to Egypt.  To do this we need concerted action and partnership with Egyptian and international tourism stakeholders. The 6x6 Tourism Impact Plan is all about action that brings together the priority areas of Egyptian tourism, providing support and enhancements as we move forward.

“The commitment to see these 6 priority areas have an impact over a 6 month time frame is very ambitious. But I am also ambitious for our tourism sector. I want to see positive action and for that action to have an immediate impact. 6x6 allows us to focus our energies on the most important elements.

This is the start of an exciting time and opportunity for Egyptian tourism. This will return Egypt to being one of the most sought after places to visit in the world."