Reporting to senior commercial manager Victoria Hopper, Edwards will be responsible for managing supplier partnerships across various sectors.

Edwards brings more than 15 years’ industry experience to her new role with Advantage; after an eight-and-a-half year spell with Cook, where she rose to the post of senior cruise partnerships manager,  Edwards joined Celebrity in early 2017.

There, she held several roles, including strategic account manager, sales, planning and activation manager, and – more recently said Advantage – business development executive.

Hopper said Edwards was "another exciting hire" for the consortium. "Her robust supplier-partnerships and extensive commercial experience will stand us in good stead as we continue to deliver a strong commercial offering and high-quality service levels to our members."

Edwards added: “I am looking forward to building on the great relationships Advantage has with its commercial suppliers, while utilising my experience to develop an in-depth understanding of our members’ businesses and finding ways to best support them.”