The agreement sees the Florida tourism marketing bureau as the team’s official destination partner – the first of its kind between a US destination marketing organisation and a premium league team.

As part of the agreement, DT Minich, Experience Kissimmee president and chief executive, said the DMC would receive brand prominence on LED boards surrounding the playing surface, and on the stadium’s two massive indoor digital screens – the largest in European football.

Minich added: “This agreement will put the Experience Kissimmee brand in front of sold-out crowds in the heart of one of our most important travel markets.”

The destination will also be included on all step-and-repeat banners, the interior and exterior of the visiting team bus, as well as player access and imagery. There will also be online campaigns and database mailings to the club’s more than a million fans.

West Ham United’s vice-chairman Karren Brady said: “Following this summer’s highly successful US tour, we are delighted to have forged another significant relationship in the States, particularly one that will benefit our supporters.

“This is a fantastic opportunity for our fans to take advantage of excellent deals to visit a beautiful part of the world. The coming season is as important as they come, and we wholeheartedly welcome Experience Kissimmee onboard at this most exciting time.”