From now until August 5, customers booking a cruise with the company of five nights’ duration or more will receive three benefits.

First of all they will be offered free-of-charge cancellations with the full deposit returned so long as the cancellation is made up to 90 days before departure.

They will also receive 200 euros or equivalent currency to spend ashore once on board while weekly “added value” benefits throughout the campaign. The first benefit available until July 22 will see a free shore tour given with each booking.

Neil Herbert, head of sales at Fred Olsen Cruise Lines, said: “At Fred Olsen, our cruise fares and prices on board are all in sterling; therefore, when the exchange rate is against the pound, our guests are not impacted in quite the same way as someone booking a land-based holiday in Spain or Greece, for example.

“However, we appreciate that, for some of our guests, the current uncertainty surrounding the value of the pound may be a cause for concern.

“Therefore, we have created our new Book with Confidence campaign, which we hope will encourage guests to book their 2017 holiday, safe in the knowledge that their Fred Olsen cruise is protected with fixed costs and a no-charge cancellation policy.”