A main feature of the line’s new-look platform, which was unveiled yesterday (November 10), will be a training section for agents created in partnership with Online Travel Training.

The section includes five modules and will require travel consultants to study a range of information and facts about Fred Olsen, watch videos and then complete a set of multiple-choice questions.

Those attaining a pass rate of 90% will receive official certification for completing the ‘Fred Difference’ training programme.

The line added that the design and layout of its Travel Agent Centre will also be updated and now feature campaign offers and news stories on a live rolling feed.

It also said the format of its weekly ‘Focus Update’ e-shots for agents have been improved.

Head of sales Neil Herbert said: “These important changes showcase Fred Olsen Cruise Lines’ commitment to providing its travel agent partners with the best digital tools possible to be able to understand, promote and sell a Fred Olsen effectively, and to bring the benefits back to their business.

“Our trade partners are hugely important to our success. We know that agents will be receiving a huge amount of information from cruise and travel providers regularly, so it is important that, amongst all this ‘noise’, we make sure that the updates coming from Fred Olsen are accessible, prominent and resonate in the right way, with the right audience.”

To mark its trade website revamp, Fred Olsen is encouraging agents to provide feedback on the changes by completing an online form by November 15 to win one of four £25 shopping vouchers.

In addition, the voucher prize will be double to £50 for any suggestions made by agents that are implemented by the line.