Agents will now be able to fully over-brand every page of the Group’s quarterly travel and lifestyle magazine, Beyond. From this month’s luxury, weddings and honeymoons issue, agencies can put their name, logo and website on the glossy publication’s front cover and tailor every page with personalized calls to action.
The newly launched online branch directory, linked to all offers posted across Global’s social media channels, will also give agents greater visibility. Designed to help potential customers find their nearest agent, the new member finder gives potential holiday bookers their full contact details, including website and details of each agent’s specialties.
There is also a new member forum online. The Horizon forum includes real-time notifications, gallery access, a private messaging system and a calendar.
Andy Stark, Global managing director, said: “Every new product we develop for agents has one simple goal in mind: to make it even easier for our members to achieve commercial success. And we’re confident that these three additions will do exactly that.
“Since launching in 2008, our Beyond magazine has proved a hugely effective marketing tool for agents and inspirational read for their customers.
“By giving members the capability to personalise future issues and broadening their reach via our new directory, we’re confident that independent travel agencies will gain more credibility amongst their current client base and reach potential new customers.”