The operator has added more than 250 new properties and 45 tours to its new 2017-18 brochure portfolio.
The new collection of ten brochures included five for North America – USA, Las Vegas, California & the West, Florida, Canada and the Caribbean & Mexico – plus one for Dubai & Arabia, one for the Indian Ocean, one for the Far East, one for Australia, New Zealand & South Pacific and Gold Medal’s new-look Africa portfolio.
Next year’s South Africa brochure has been rebranded as Africa to reflect a 45% year-on-year growth across the continent and 28% increase in room night bookings.
The new collection now includes destinations in Kenya and Tanzania for the first time, including Mombasa and Zanzibar, and the operator is already seeing double-digit growth for the Africa product for 2017.
Japan has been added to the Far East brochure, with six-day tours and six hotels now on offer.
As Canada has seen a 35% year-on-year growth in revenue, the dedicated country brochure has been expanded to include the Yukon and Alaska.
The Middle East has also been performing well for Gold Medal, with Arabia up 22% over the last year for both revenue and room nights.
Ajman has been added to the 2017-18 Dubai & Arabia programme, touted as a “more laid-back Arabian break”.
To coincide with the new collection Gold Medal has introduced two new booking incentives to run throughout the peak booking season.
Every week from January 2 to February 26 2017, agents who book a package holiday with Gold Medal will be entered into a weekly prize draw to win a holiday of their choice worth up to £2,500.
A total of 15 agents will have the chance to win a place on next June’s VIP fam trip to Queensland, Australia with Gold Medal and Tourism and Events Queensland and Qantas.
Gordon McCreadie, director of sales and marketing Gold Medal and Travel 2, said: “As agents move into their peak booking period, our teams across the business have worked hard to deliver ten brochures that reflect the ever-growing appetite for new destinations across our key product areas.
“To give agents and their customers even greater confidence, from 2017 all properties featured within Gold Medal’s brochures have scored a minimum traveller rating of four on review site TripAdvisor, meaning not only do Gold Medal recommend them, but past guests do too.”
The new brochures are currently being delivered to agents, and copies can be ordered via Tradegate.
