Hays, for whom the position has been created in response to “rapid business growth”, is tasked with enhancing and expanding Ginger Juice’s range of social media solutions.  

She has already started in the role, having previously worked as digital marketing executive at Hays Travel.

Ginger Juice, which is in its fourth year, said Hays specialises in using Facebook to deliver revenue through the use of “smart advertising techniques and engaging content”.

She will manage the London office’s social media team, drive growth of the agency’s client base and will spearhead the agency’s soon-to-launch social media training brand.

Bruce Martin, managing director of Ginger Juice, said: “Helen’s the perfect fit; she has passion for results-driven social media, she’s bursting with creative ideas and has that all important travel industry know-how.”

Hays said: “Driving results through social media is what excites me.

“Being creative, pouring over analytics, trying and testing ideas, and finding out what works, is something I really enjoy.

“I feel that I share the same ethos as Bruce and the team at Ginger Juice, where they focus on adding value and driving results.

“With the low cost of social media advertising, it’s an exciting time and I’m looking forward to seeing what we can achieve together.”