Jennifer Atkinson, chief executive of the – also renamed – ITC Travel Group (formerly ITC Luxury Travel Group) said the “redefinition” came not only as product portfolios across the group’s brands grow, but also as the group considers further acquisitions.
She added that ITC “would like to acquire up to three more businesses” over the next 12 months, should the right opportunities arise.
Meanwhile, Destinology’s managing director Mal Barritt has been named as the group’s new chief operating officer.
Speaking at an event held at The Lanesborough to announce the changes, Atkinson sought to reassure agents that despite Barritt coming from direct-sell operator Destinology, ITC remained completely committed to the trade. "Mel coming to join us is not about ITC going all bookable online, absolutely not," said Atkinson. "His expertise will help us grow trade bookings, but yes, also help our digital proposition."
In 2015 the company acquired Western & Oriental group’s four travel businesses – Rainbow Tours, Regent Holidays, Villa Select and Western & Oriental – and just last August secured a multi-million pound private equity investment.
