Its "Summer of Love" campaign offers agents the chance to win a selection of rewards when booking with Inspiring Travel Company or Western & Oriental. Prizes include:

• One space on a Mauritius educational trip in 2018 for an agent showing growth in their Inspiring Travel Company sales during July and August

• One space each on two European fam trips for agents growing their European sales with Inspiring Travel Company and Western & Oriental during July and August

• Two nights at the new Nobu Hotel Ibiza Bay, including flights from a regional airport, which can be used as a holiday by the agent and a companion. This prize will be offered via a prize draw, with every booking offering one entry. The more bookings an agent makes, the more entries they will have

• Spot prizes of Jo Malone candles and champagne

The winners of the fam trip spaces and Ibiza holiday will be announced in September.

ITC has also created a new Facebook group where agents can interact with the group’s relationship managers and follow the latest offers and incentive updates.

Agents will be provided with offers that are designed to get customers “booking rather than looking”, delivered in a downloadable format, making it easy to share the posters on digital platforms and print-outs.

Lee Marshall, client partnership director of ITC Travel Group said: “For over 40 years, we’ve enjoyed a long-term love affair with independent travel specialists the length and breadth of the UK.

“We wanted to remind the trade just how much we appreciate them, so we’re injecting some positive vibes back into the industry with our ‘Summer of Love’.”