Pennicook, who officially left his post on August 18, returned to the JTB in July 2014 after holding the same role between 2003 and 2006.
In a statement, the JTB said it was currently recruiting for his replacement and deputy director of tourism, sales, Donnie Dawson will serve as acting tourism director during the interim.
During his tenure, Pennicook was tasked with spearheading and overseeing the promotion of Jamaica’s tourist industry worldwide.
The JTB said Pennicook had given “much attention to modernising operations”, in his role as director.
It added: “His strong relationships with industry partners were important to ensuring that [Jamaica] remained at the forefront of the travel industry.”
