The Leeds-based operator will offer seven-day cruises from the Croatian ports of Dubrovnik and Split, which will sail along the Dalmatian coastline. Jet2 will use ships with only 18 cabins.

Jet2’s chief executive Steve Heapy said: “It’s the first time we have offered cruises and we are really excited about the packages available. 

“They are tailored to provide the very best value and are a fantastic way of exploring the Croatian coastline and islands.  I’m sure they will prove very popular.

“We are always looking for innovative new ways to give our customers the best choice of holiday experiences. This latest product is one of several new developments planned for 2016.”

There are three itineraries on offer calling at islands such as Brac, Hvar, Korcula and Mljet, as well as the coastal towns of Makarska and Omis.

Packages start at £719pp for an Adriatic coastal cruise from Split on the MS Eden or MS Ocean.