Both conferences will be held in Cyprus at the CBH Athena Royal Beach hotel for two nights.

The first conference, for 120 “top performing agency partners”, will take place on December 1.

The conference will include presentations, supplier showcases, a gala dinner and an awards ceremony to recognise the most successful agents.

The second two-night conference, for the same number of agents, has been designed those who are new to the brand and who want to learn more about how Jet2holidays can help them grow their business.

This conference, starting on November 28, is described as particularly relevant for agents in the Midlands area, ahead of Jet2.com and Jet2holidays launching flights and holidays for the first time from Birmingham Airport in March 2017.

The conference announcement was made by Alan Cross, Jet2holidays head of trade, at a special launch event for more than 50 agents in Leeds on Thursday, where the business is based.

At both conferences chief executive Steve Heapy will share his vision for the business and seminars will be held by the management team on how to effectively promote and sell package holidays.

Cross said: “Our agency partners are integral to the ongoing growth and success of our business, accounting for a third of sales.

“Partnerships with travel agents is a fundamentally important part of our business, which is why we want to recognise the most successful agents as well as those who are new to our brand.

“Our best-performing agents really do deserve this recognition, and it’s great to be able to reward so many new agents by taking them on these special two-night conferences to the beautiful island of Cyprus.”