The new venture will offer villas in destinations including Majorca, Menorca, mainland Spain, the Algarve, Greece and Croatia following an agreement with an unnamed partner.
Head of product Zoe Towers said the brand had been in development for two years.
“Ever since we started Jet2holidays agents have been asking us for villas, but we wanted to get our hotel product right first,” she told TTG.
“We had to make sure we had a good core product stock of hotels, then we had to find the right villa partner, who shares our passion for quality and customer service.”
Customers will have the option of booking car hire or a transfer to get them to their villa, added Towers.
The announcement was made at this morning’s Jet2holidays VIP conference in Paphos, Cyprus.
Jet2holidays to sell villas for first time with Jet2Villas
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