Judy McCluskey was head of the London-based agency, which will mark its thirtieth anniversary next year.
The company provides marketing and public relations services to a number of tourist boards, tour operators, cruise lines and airlines.
Among its clients are the tourist boards of India, the Maldives and the Philippines.
In a statement, McCluskey International said: "In line with Judy’s wishes, the McCluskey International team will honour Judy’s legacy by continuing to deliver the great client work the agency has become known for."
A small funeral is due to take place next week and a larger memorial service will be held on Wednesday November 30 at 12 noon at Our Lady of Grace and St Edward Church on Chiswick High Road, Chiswick, west London with a reception to follow afterwards.
Those wishing to attend the memorial service or send messages or cards of condolence should contact info@mccluskey.co.uk so Judy’s family can be informed.
