Nicholson joins the Switzerland-based bed bank from technology provider Orchestra Technology.
Chief executive Paul Evans said: “The UK remains the largest source market for lowcostbeds and we are committed to its growth.
“Andrew is a highly respected figure in the UK travel sector who has built and managed successful businesses and is a valuable addition to our experienced team.”
Nicholson added: “I am looking forward to working with the lowcostbeds team in the UK to drive profitable growth for not only the lowcosttravel business, but all our UK partners too.
“We want to try to maximise every opportunity we can with service, price, efficiency and process to make our partners’ lives simpler when they entrust us with their business.”
