Based in Sydney, Rizzuto will identify and pursue new growth opportunities in Australasia for the company and work with the commercial team to expand its global reach.

Rizzuto has more than two decades of experience in senior management positions, having previously been chief executive of Livn, a global distribution system for tours and activities.

Before Livn, he held senior roles at Qantas, Travelport, Interglobe, Helloworld and Virgin Australia, where he headed their global distribution and e-commerce models. 

"We are delighted to welcome Mark to the AWG team," said Olly Nicholls, group chief executive of Attraction World Group. "His extensive travel industry experience and proven track record of building successful businesses will be invaluable as we expand our offering and reach new markets."

Rizzuto added: "Olly and the Attraction World team have proven the value of their model across the markets they operate in today.

"As the travel sector continues to recover and grow, AWG’s easily availed partner products provide resellers with exciting content that enhances service delivery and unlocks meaningful value for experience-hungry end consumers."