Airing for the first time during Channel 4’s Superfoods, the advert will also appear across other channels throughout its four-week run.

The advert is part of a complete brand awareness campaign, which will roll out across social media, radio, email, digital and outdoor advertising all based on the new creative.

Ian Chambers, head of digital and marketing at Monarch said: “The TV ad and multi-channel campaign has been created to reflect Monarch’s values and highlight the warmth of our customer service. ‘Our people make us’ is the end line for the advert and the story is very genuine.

“It was very important for us to use members of Monarch cabin crew, not actors as these are the real people who serve our customers on a daily basis and we were very excited with the result.”

Monarch’s new campaign is another positive sign that the company has successfully managed to turn itself around since almost going out of business in 2014.

Under chief executive Andrew Swaffield the firm, which operates airline, tour operating and engineering divisions, cut costs across the business and was eventually bought by Greybull Capital.

Another positive sign that Monarch is continuing to turn things around.