The campaign includes a new website being launched at visitmorocco.com as well as print and online display advertising, events and social media activity.
The campaign will feature inspiring imagery, insider information and a focus on experience-led holidays.
Amine Boughaleb, director of the MNTO in London, said: “Our aim with this campaign is to bring the essence of Morocco to holidaymakers.
“It is warm, vibrant, friendly, accessible, stylish …all qualities shared by Morocco as a country.”
“We hope that the website and other campaign activities will bring these qualities to life in a way that entices travellers to come and experience them for themselves.”
