Norwegian Reward offers members the opportunity to earn points for flight discounts when they shop online at around 1,000 retailers including, Tesco, John Lewis and Marks and Spencer.

As part of the programme, which is free to join, participants will gain CashPoints which they can put towards purchasing Norwegian flights.

CashPoints can also be used to pay for extras including checked baggage and seat reservations.

To mark the programme’s launch, Norwegian has launched a competition for one customer to win 10,000

CashPoints which has the equivalent cash value of around £1,000.

Five runner-ups will receive 2,000 CashPoints will the value of around £200.

Brede Huser, senior vice-president at Norwegian Reward said: “Norwegian Reward is quickly growing its partner network in the UK to give more choices to our members and to make their money travel further when flying with Norwegian.

“This is the first time we are giving our UK members a fast and simple way to earn CashPoints from everyday online purchases at nearly 1,000 leading UK retailers.

“Now Norwegian Reward members can convert CashPoints earned from their weekly grocery shop into high quality, affordable flights to Europe and worldwide with Norwegian.”