Tobin will take up the position at the Greece and Cyprus specialist operator on February 27.

Chief executive George Michalias is to stay on in his role at Olympic and "at the appropriate time will look to take a non-executive board role,” the operator said in a statement.

Tobin will be charged with overseeing Olympics’ commercial, operational and marketing activities and will also sit on the company’s board of directors.

She has previously spent 17 years in senior board positions at Tui and First Choice.

Tobin said: “I’m delighted to join Olympic Holidays as part of the senior management team. Olympic Holidays is one of the UK’s leading tour operators and a well respected specialist with 50 years’ experience in the leisure travel market.

“My focus will be on maintaining already high standards as well as driving a digital focus at every customer touchpoint and giving our customers the services they want.

“Olympic Holidays has recently invested significantly in its online and IT back-office platforms, and I’m looking forward to using these to leverage further commercial advantage in the challenging online market”

She added: “Olympic’s traditionally strong existing trade partnerships will continue to play an important role. We are proud of our agent partners, our price parity commitment, as well as the marketing and training support we offer.

“An exciting future lies ahead for Olympic Holidays and our customers and I am thrilled to be a part of it.”