To celebrate the milestone the operator is organising a number of draws throughout January and February.
Two monthly prizes consisting of a holiday to South Africa and an iPad Mini are up for grabs while there are weekly prizes ranging from £80 worth of Ticketmaster vouchers, dinner for two or an hour-long recording session. Daily prizes include cinema vouchers, wine hampers and sweeties.
Head of sales and marketing Debbie Goffin said agents would be automatically entered into each draw every time they make a booking.
She added the operator was hoping to take 80 agents away on fam trips in 2016.
To further promote the anniversary, Goffin and some of the Premier team have formed a band and put together a music video.
Led by national sales manager David Kneale, the group have performed a rewritten version of Elton John’s Saturday Night’s Alright (for Fighting), which chronicles the operator’s original emergence as a Channel Island specialist and subsequent evolution into a global business.
The video, which is available to view at flymy.co.uk/tv, also features customers, travel agents and suppliers all taking part around the world.
Goffin said: “We wanted to do something a bit different, we wanted to show the personality and people behind Premier.”