Users can virtually tour and navigate the airline’s premium check-in area at Hamad airport and the cabin interior of the carrier’s aircraft.

The national carrier of Qatar is also the first airline to introduce a "MetaHuman" cabin crew, offering a digital interactive customer experience.

The feature was developed using Epic Games’ Unreal Engine, a real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating "high-fidelity" digital humans.

The "MetaHuman" cabin crew features a digitally-created 3D human model named Sama – whose name is of Arabic origin and translates to “sky”.

Qatar Airways Group chief executive, Akbar Al Baker, said: "With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services.
 
"Our status as the first airline to introduce a MetaHuman cabin crew is testament to our unwavering desire to innovate and delight our customers."