Sophie Wilson previously covered the north east, Scotland and Northern Irelands for P&O and Cunard.

She will report into Sarah Weetman, head of Retail, UK and Ireland at Royal Caribbean, and will be responsible for growing and developing accounts in the north east as well as implementing new ideas and raising brand awareness in the region.

Ben Bouldin, ‎sales director, Royal Caribbean International, UK and Ireland said: “We’re excited to welcome Sophie to our UK sales team. We are in the process of building the strongest retail team in the industry and as we continue to expand we know that Sophie has all the unique qualities that we look for.   

“The north east is a key region for us, and we know that the combination of Sophie’s great relationships with the trade and her in-depth knowledge of the cruise industry will help us attract even more guests to experience extraordinary holidays.”

Wilson added: ‘’I’m thrilled to join such an innovative and ambitious brand and I look forward to welcoming even more people to Royal Caribbean’s world of extraordinary experiences.’’