Jennifer Callister has been promoted into the new position with immediate effect, reporting into UK and Ireland sales director Ben Bouldin.

Reporting directly into Callister will be Holly Wilkinson, trade support executive for Ireland, and Michaela Banks, regional sales manager, Ireland.

Commenting Bouldin said: “Jennifer is a huge talent with a deep knowledge of our brand and massive likeability.

“She is great friends with our Irish travel partners and her dedication and support in this key region is evident through the strong bookings we are seeing. We are the best resourced team and invest more in the Irish market than any of our cruise competitors and this means we are in the best position to support our valued agency partners and look forward to continued success with them.”

Callister added: “I’m excited to be working on such an extraordinary and ambitious brand at a time when more and more holidaymakers in Ireland are discovering cruise for the first time. With this new role, and dedicated team, we’re committed to reaching even more travel agencies to help support their cruise business and find the perfect holiday for their customers”.

The line said it remained the market leader in Ireland and had seen continued growth in the region, following the launches of its two ships Ovation of the Seas and Harmony of the Seas.

Harmony hosted more than 200 Irish agents when it launched in May.