The Where Extraordinary Happens promotion will showcase the experiences offered on a Royal Caribbean holiday, and will be rolled out across radio, video on demand, digital and social media.
It will launch in the UK on December 26, running across all major UK stations and their digital subsidiaries, as well as Irish networks until the first week of February 2017.
The line said the advert “captures the true-to-life moments and destinations of a Royal Caribbean holiday, challenging perceptions that cruising is ‘one size fits all’”.
It was directed by Nez Khammal who has worked on music videos for Rudimental and Disclosure.
Royal Caribbean reveals multimillion pound TV campaign
Register for free to continue reading
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@flymy.co.uk