Foster, who was previously head of market development, will also be deputy managing director for Sandals and Beaches’ tour operator which launched earlier this year, Unique Caribbean Holidays.

Managing director of Sandals and Beaches Resorts, UK and Europe, Karl Thompson, said: “Our business has changed dramatically since Simon joined us seven years ago and it is thanks to his drive and experience that we are now flourishing as both a fully-fledged tour operator and as a sales and marketing representation company.

“As our business continues to evolve we need people like Simon who can demonstrate both imagination and perseverance to fulfil our goals.

“Simon’s in-depth knowledge of the aviation and travel sector is second to none and his commercial acumen places him in high esteem within the industry.”

Foster will continue to head up the company’s commercial team at the head office in London.