Seddon will be working in Scenic’s UK office in Manchester. He was previously with Kuoni where he had been running the marketing and digital departments.
In his new role, Seddon will become part of the company’s senior management team and will also oversee Scenic’s sister brand Emerald Waterways which is due to launch two new river ships in 2017.
Scenic UK managing director Chris Townson said: “Steven shares our ambition and focus on growth especially in the area of trade sales and digital marketing.
“He joins a global business who is leading the way in river cruising through both the Scenic and Emerald Waterways brands.”
Seddon has also previously worked as head of marketing for Monarch Travel Group, as well as holding roles at Virgin Trains and Thomson Holidays.
Scenic UK makes senior appointment
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