The conference, which will take place between May 12 and 15 at Club Med Opio en Provence in the south of France, will cover the combination of smart technology and human service to enhance the world of travel.
Sir Chris is an 11-time world champion and has won six Olympic gold medals.
Colin O’Neill, Advantage business development director, said: “The Advantage Travel Partnership has created an enviable reputation for the quality of its keynote speakers and having Chris address our 2017 conference very much continues this tradition.
“With the conference theme of ‘Man and Machine’, we could not think of anyone who better epitomises this harmony.”
