The event, which takes place at Vilamoura on Portugal’s Algarve coastline on November 21-24, will also focus on customer acquisition and retention.

Among the speakers will be Nick Drake-Knight, who is a specialist on customer service, and Ben Clarke- Smith, head of customer success at global reviews provider Feefo.

Simon Jones, a director of Bristol-based social media agency Digital Visitor, will also be presenting a case study on the subject to delegates.

Chris Oakes, head of Hays Travel Independence Group, said: “Social media is very much a hot topic in travel at the moment.

“We want to excel in this area, while ensuring our members retain customer loyalty, engage in positive PR, and avoid the common pitfalls.”

The conference will be moderated by Simon Ferguson, who is Travelport’s managing director for the UK, Ireland and Nordic countries.

“We have a great selection of guest speakers this year and an excellent moderator in Simon Ferguson, which promise to give vital attention to this key area of modern business,” added Oakes.