Domestic holiday specialists have teamed up with TTG to give away four marketing packages to agents who get behind the great British holiday during English Tourism Week, which runs from March 25 to April 2.
SuperBreak, Airways Holidays, Bourne Leisure and Shearings are each giving agents the chance to win prizes that will hone their domestic trip-selling skills.
Indeed, VisitEngland’s study of travellers’ habits from Easter 2016 found that 17% of UK adults “definitely” planned to take an overnight domestic trip over the Easter weekend, while 15% would “definitely” take a holiday or short break in England.
When it came to longer stays, 12% of those surveyed said they would “definitely” plan a trip to any part of the UK – up 3% from 2015.
Abta’s latest figures back this trend, showing a rise in UK-only holidays of 7%. A total of 30% of Britons took a domestic holiday in 2016 compared with 23% in 2015 and the average number of UK breaks grew from 1.7 days in 2015 to 2 days in 2016.
The Global Travel Group has reported domestic breaks to be up 5% year-on-year, with passenger numbers for UK coach breaks up by 14%.
Andy Stark, managing director, said: “Anecdotal feedback from our agents points to long weekend breaks, and event and experience-based trips being a strong prospect for this year.”
SuperBreak said Edinburgh, Liverpool, Newcastle, Harrogate and Stratford-upon-Avon were all up year-on-year.
