Destinations include Florida, Mauritius, Croatia, Turkey, Majorca, Tenerife, Santorini and Cape Verde.

Agents can increase their chances of winning a place with every booking made through the operator.

Cook has also announced the continuation of its “Live Lounge” VIP concert incentive for the fifth year running.

Agents can enter a prize draw for tickets to see some big names every time they book a Cook-branded holiday until February 28.

Cook is also offering one agent the chance to win two return flights to Las Vegas for holidays booked until February 28.

Audrey Brooks-Wiggins, head of trade partnerships, commercial, sales & relations, said: “We recognise how important it is for as many of our independent agent partners as possible to experience our destinations and the quality of our exclusive hotel brands.

“By increasing our educational trips by 100% this year we want agents to feel supported through peaks and beyond.”

“All Thomas Cook agent partners have received full details of the educationals and incentives on offer in a new colour, 24-page peaks guide, which is also packed with useful information about Thomas Cook’s range of own-brand hotels, and early booking offers that are available.”