The new campaign, entitled “Moments”, will focus on travellers enjoying important holiday moments with loved ones, the operator said.

A 60-second TV advert is set to debut on December 16, with a 30-second version scheduled to be broadcast throughout December and January.

The film, which was shot at Thomson’s Aquila Rithymna Beach resort in Crete, follows a child’s journey from the beach to pool with “moments” frozen around her, before she jumps into her father’s arms.

The video is set to an original composition by Icelandic artist Biggi Hilmars.

Thomson said its “moments” theme would also be supported across multiple marketing channels.

Jeremy Ellis, marketing and customer experience director for Thomson, said: “Over the years Thomson has aimed to produce memorable campaigns. We’ve positioned emotive-led creative from selling, to being driven from a human need to show the importance of product and services.

“The new film continues this theme, narrating a story around the importance of creating memorable holiday moments, bringing new life to our customer promise, ’Discover Your Smile’.

“The campaign forms part of an important brand migration programme as Thomson establishes itself as a global travel leader in the UK before transitioning to Tui later next year. 

"Whilst the 2016 film may be the final Thomson sign off, we remain committed to bringing our customers with us on this journey while we continue to offer quality, modern and more personalised getaways you’d expect from a holiday company with over 60 years of heritage in the industry.”