The escorted touring specialist said it had taken the “bold commercial decision” to commit to honouring the current pricing laid out in its brochures for North American tours after the volatility in the value of sterling had led to “much concern” in the industry.

Last month, sterling reached a record 31-year low against the dollar – falling beyond the slump seen after Britain voted to leave the EU in June.
The operator said its no surcharge guarantee was designed to reassure its trade partners and added that it hoped the pledge would allow agents to “continue to sell [North America] with confidence”.

It said it had chosen not to impose additional charges to make up the shortfall despite “a number of companies adding surcharges to the price of their holidays to offset the additional cost caused by currency fluctuations”.

The operator said agents could “further mitigate” consumer concern surrounding currency exchange rates by using its range of inclusive extras offered during tours such as transportation, complimentary coach Wi-Fi and entry to attractions.

Ruth Hilton, sales and business development director, said: “Our no surcharge guarantee, combined with the breadth and quality of inclusions that our product delivers, means that holidaymakers can be reassured that they will be getting the best possible value, despite the uncertainties surrounding currency fluctuations.”