That’s the question being asked in the latest episode of TTG’s Unpacked podcast, in association with Princess Cruises.

There had been notable concern amongst agents following the introduction of the Digital Markets, Competition and Consumers Act and subsequent price transparency guidance published by the Competition and Markets Authority (CMA).

And while no travel businesses have been formally investigated, the travel industry has received the highest volume of warnings from the regulator, leaving travel agents mired in legal confusion.

TTG’s latest episode of Unpacked, however, features discussions with an agent and legal experts who suggest many in the trade may be over-complicating things.

So what's the real reason for all the industry headaches? The true shift lies in how businesses must handle mandatory, non-optional in-resort fees and local taxes, which must now be factored into upfront headline pricing.

But with the CMA armed with fierce enforcement powers and the ability to issue fines of up to 10% of global turnover, can the trade afford to ignore the new microscope on their marketing?

Joanna Kolatsis, Director at Themis Advisory, and travel agent Jackie Steadman, Founder of Berkhamsted-based TravelTime World, join hosts TTG Editor-in-Chief Sophie Griffiths and Managing Editor James Chapple to explore what the CMA’s new pricing guidance actually means for the trade – and how travel agents can confidently navigate compliance without sacrificing their competitive edge.