That was the message from Waseem Haq, the travel firm’s digital strategy and innovation director, speaking at Travel Counsellors’ mini-conference.
Haq, who joined the homeworking agency in September, said using the customer data collected through the study – which was sent out in November – had enabled Travel Counsellors to build a “bigger profile” of their clients and “dig down” into their holiday desires.
He said the preferences survey, which has so far been completed by 8,000 customers, had given the agency access to track both transactional booking trends and behavioural insights, such as the style and duration of the trips clients want.
“You’ll be able to have much richer data to help grow your relationships with your clients and build a more accurate model of who your customers are,” Haq told delegates.
Travel Counsellors' preferences study proves a success
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