The programme is the operator’s third trade-only brochure since its creation last October.

The brochure, which landed in stores on July 4, contains an “editorial style” according to the operator and features travel ideas segments including “72 hours in…” and “Where to next?”.

Head of trade sales Susan Allan said the unveiling of the new brochure had “come off the back of great trade feedback”.

To promote the launch, Travelopia’s trade sales team and US product executives have taken to the road this week to deliver American sweets and Travelmood-branded hampers to stores.

The teams are planning to visit a minimum of 30 shops each day and began on Monday in Glasgow.

US-themed quiz nights will also be organised at venues across the country by the operator.

“We know that there are changing trends and our customers are looking to explore further, seek recommendations and expect greater detail. Therefore the new brochure offers some inspirational content to aid knowledge and get the booking process off to a great start,” said Allan.

“We know the hidden gems and destinations inside out, be it a Harley Davidson trip with the Eagle Riders in Los Angeles, or pre-booking a perfectly situated campsite for an RV. We pride ourselves on the knowledge and expertise we can offer in this area of the world and our new brochure gives a taste for this.”