Travel leaders representing companies from across the sector believe the industry needs to play up the positives of taking a holiday to try and combat any post-Brexit blues.
Big hitters across 13 major travel and tourism businesses, ranging from cruise to car hire, debated the shock European Union referendum result and a number of other vital issues at the third Industry Leaders Forum, held at the Bluebird restaurant in Chelsea, London, in association with Travelport.
As expected, views on the impact of leaving the EU varied, but most of the industry leaders agreed that even in uncertain times, people would still be buying holidays.
“We all have to get positive messages out to our customers who are going to continue to support us and just make sure they book in the same numbers they normally do.
You have to keep doing the basic stuff. It’s not rocket science,” said Karl Thompson, managing director for UK and Europe at Sandals.
Paul Broughton, regional managing director, UK and Ireland at Travelport, agreed. “You can end up talking yourself into a recession. I think there is a really strong experience that people and the media pick up on, and you get that downward spiral,” he said.
Phil Gardner, Thomas Cook’s head of merchandising, said there was a need to talk up the benefits of travel.
“Going on holiday is really cool, it’s the best thing you can do,” he said.
“Look at what we’ve got to talk about, it’s amazing.”
Lynn Narraway, managing director UK and Ireland, Holland America Line and Seabourn, said she believed it was possible for the sector to “change the mindset and confidence” of the public, “because holidays are so important,” she added.
TTG Industry Leaders Forum: Stating the positive
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