Party Hard Travel, which was co-founded by a current member of TTG’s Tomorrow’s Travel Leaders, Nathan Cable, began selling its holiday packages to the consortium’s members this week after the signing of a commercial deal.

Head of sales and marketing Cable said the agreement would help Party Hard in its aim to become “the market leader in party travel by 2020”. He told TTG that the deal would enable the operator to showcase its product to a wider audience within the trade.

“It’s really exciting to see everything coming together,” he said. “The Travel Network Group has been so supportive of us starting out so it’s great to be able to share our knowledge and product with its members and give ourselves a wider audience of agents at the same time.”

Cable said agents who signed up to work with the operator would receive training and marketing support as well as access to its getaways covering European party destinations including Ayia Napa, Ibiza and Magaluf. The company also widened its portfolio this month to offer festival packages.

Among the resources available to agencies, Cable said, is an in-store presentation from Party Hard as well as posters and co-branded promotional videos for use online and social media. He explained that initially the operator would limit the number of partner agencies to 50 to ensure a “smooth service” and then would look to expand numbers, when it “felt comfortable” with how the business model worked practically.

Cable added that “around 30” agencies had already pre-registered their interest to work with Party Hard prior to the deal going live.

Cable, who is part of the intake of 30 Under 30 members for 2016-17, initially founded the company with business partner Barry Moore in Moore’s bedroom in 2009 and acquired investment in 2014.

The pair opened their office in Guildford in January 2016.