With 1,400 new performers and backstage workers added to their crew, for the first time new programs will be created with guests from all nationalities in mind.
Their Sensimar hotels, geared towards couples without children, will also feature different entertainment and events to those designed for resorts in the Tui Family Life.
Tui Group managing director product and purchasing Garry Wilson said: “For the summer season in 2017, Tui teams have devoted a total of 18 months to planning and 120 days to training artistes and rehearsing choreographies.”
“The entertainment effort is always huge, especially for our concept hotels Sensimar, Sensatori and Family Life. About 1.25 million hours are invested in the run-up.”
As well as jazzing up their hotel concepts, Tui’s hotel brands Riu, Robinson and Tui Magic Life will offer new summer programs.
For instance, the Robinson brand will feature 300 trained carers to look after children while 300 fitness experts will offer training sessions from licensed UEFA coaches.
In addition, Robinson-Clubs host 5,700 evening shows, 1,640 parties and around 3,300 walk-acts with staff having access to 54,000 costumes to bring it all to life.
New entertainment staff features choreographers, singers, dancers, musicians and puppeteers from London’s West End and theatres in Hamburg and Stockholm.