The operating giant’s Product & Purchasing arm, which supports fourteen of the company’s source markets, will partner with the business club during the industry exhibition due to be held between November 7-9.

This year, the WTM Buyers’ Club is set to a boast a membership of more than 9,000 senior-level industry members who, over the course of the event, will facilitate more than 865,500 on-stand meetings, leading to business deals with an estimated value of £2.5 billion.

Garry Wilson, managing director for Tui Group Product & Purchasing, said: “I’m delighted to be able to announce our headline sponsorship of the WTM Buyers’ Club at WTM London 2016. It is important to highlight the significance of WTM London to a business such as Tui Group and specifically purchasing.”

WTM London senior exhibition director Simon Press said: “WTM London is delighted to have Tui as the headline sponsor of the WTM Buyers’ Club. Tui is the largest travel company in the world and it is great to have it playing such a key role in WTM London 2016, the leading global event for the travel industry.”