The new brand from Uniworld, aimed at 21-45-year-olds, will be sailing on an invitation-only “sneak peek” from October 7-11, where Nemcova will join agent competition winners on The B ship in Paris.
Ellen Bettridge, president and chief executive officer of Uniworld said the selection of a “Guardian Angel” for the brand is another example of U’s status as a “game-changer”.
She said: “We’re making history with this concept, so rather than follow the traditional ‘Godmother’ path for each individual ship, we’re paving our own way forward.
“Petra is an amazing representative of our new brand; she’s smart, ambitious and has a kind, adventurous spirit. As a former Victoria’s Secret model, Petra is, of course, well-versed as an ‘Angel’".
Agents are invited to enter U by Uniworld’s competition for a chance to win a spot on the four day Paris itinerary with Nemcova, by posting a 30-second video to the U by Uniworld Facebook page, sharing how they will sell a U cruise and tagging #ImGonnaSellU to their post before August 15.
Ahead of its launch and in celebration of its new Guardian Angel, U by Uniworld will also support the Happy Hearts Fund, an organisation founded by Nemcova to rebuild safe, resilient schools in areas impacted by natural disasters.
