Alfredo Gonzalez, vice-president of international sales and global development, will visit between 12 and 15 key partners this week, including British Airways, Virgin Holidays and Funway Holidays.
He said the trade mission was decided in the wake of Trump’s attempt to ban travellers from seven countries.
Gonzalez said: “We’re reassuring our clients not really about Donald Trump, but that we will continue to support all partners in the UK, regardless of what he’s doing and saying.
“We’re seeing as many [partners] as we can possibly talk to. It is about reassuring them that Florida is behind all their programmes.
“We don’t care who’s in the White House; we care about giving them the product and support that they need.
“If anything, some of [the suppliers] are discussing the possibility of doing more [to Florida]. We know how important it is to have good relations.”
Gonzalez also defended Visit Florida after calls to abolish the trade body following funding concerns.
Speaker of the Florida House of Representatives, Richard Corcoran, made the proposal among a number of measures, including closing down the state’s economic development agency, Enterprise Florida.
Corcoran criticised the tourist board over a number of spending decisions, including paying the rapper Pitbill $1 million to promote the state and the ongoing sponsorship of Fulham Football Club.
Gonzalez said: “They are trying to stop funding something that has worked so well for so many years and generated so many jobs and so many dollars for Florida.
“[Tourism] is our main industry and our main employer.”
The state received a total of 112.8 million tourists in 2016, a 5.9% increase on the previous year’s figure of 106.6 million.
In 2015, the visitor numbers from the UK were 1.7 million – a 3% year-on-year increase against the 2014 figure of 1.64 million.
The UK represents 11% of the total international visitor numbers to Florida, second only to Canada.
