The initial focus will be on Saudi Arabia, India and the Gulf region.

VisitBritain chief executive Sally Balcombe said: “There are significant growth opportunities in the markets served by Turkish Airlines, including the emerging market of Saudi Arabia, using the airline’s global connectivity and rapidly expanding network."

Turkish Airlines chief marketing officer Ahmet Olmustur said: “The travel market in the UK continues to go from strength-to-strength and therefore we strongly believe this partnership will further enhance visitor numbers in the UK in the coming year."

In early 2016 a new digital campaign will launch in India. Turkish Airlines is also supporting VisitBritain’s ‘Bollywood is GREAT campaign’, focusing on promoting Britain’s culture and countryside.

In the Gulf, the marketing activity kicks off this week with a promotional campaign focusing on Saudi Arabia.

Turkish Airlines will move to its new hub at Istanbul New Airport in 2018 with around 120 million passengers a year expected to be flying through the new airport by 2020.