The Asia specialist operator said it had seen UK departures rocket by 150% year-on-year with its Golden Triangle tour – taking in Delhi, the Taj Mahal and Jaipur - proving the most popular.
Television shows such as BBC documentary, The Real Marigold Hotel and ITV’s The Good Karma Hospital have each contributed to the spike in interest which Wendy Wu reported had made India one of its “fastest growing destinations” this year.
Joe Sutcliffe, commercial director of Wendy Wu Tours said: “We always felt India was on the cusp of something big and the various events and TV shows have certainly fuelled the desire for people to travel there.
“We have certainly seen significant growth for India in the first two months of this year. As well as the iconic Taj Mahal, India has some incredible experiences to offer from the relaxed, far south to the colour and palaces of Rajasthan.
“The fact that people are now spending more time in the country means they can experience even more of its unique charms.”
This year will see India celebrating the 70th anniversary of its independence with big-screen drama Viceroy’s House, detailing about the historical event, released to mark the occasion.
The operator said it hoped the film’s release would help to further fuel demand for India.
Wendy Wu added that it had also seen growth in its longer tours, with its 18-day Highlights of India tour experiencing a 96% year-on-year surge in bookings.
