The three-day global event is currently poised to be the most successful yet, with a new-look format which was introduced last year and was “universally well received from all participant groups”.

It is expected that exhibitors will be able to conduct more business than last year’s record £2.8 billion, due to the introduction of a second buyers’ speed networking session on Tuesday morning.

This year’s event will also feature a speed networking session taking place before the exhibition floor opens.

The WTM Inspire Theatre, a 300-seater amphitheatre, returns to the exhibition floor in the North Hall of ExCeL – London, while the WTM International Media Centre will remain on the exhibition floor.

Elsewhere, more than 80 conference seminars will take place throughout the three days, covering all of the key sectors of the industry, including aviation, hotels, wedding and honeymoon, travel technology and responsible tourism.

Simon Press, senior director of WTM London, said: “We anticipate around £3 billion worth of business will be agreed due to this year’s event between more than 5,000 exhibitors and almost 10,000 senior industry buyers.”

Day one of WTM London will remain an exhibitor invite-only day, allowing exhibitors to conduct business meetings with key suppliers, day two will host the UNWTO & WTM Ministers’ Summit and day three will host World Responsible Tourism Day - the largest day of responsible tourism action in the world.

To register visit: http://www.wtmlondon.com/register